Recently I wrote about how the money doesn’t care who makes it. I hope the article provided some motivation and encouragement to go out and make it happen! Once you find that job, business or side hustle however, you need to establish yourself as credible, hard working, and honest.
And you need to build a stellar reputation.
Building a Reputation Can Mean Giving Before You Take
Quick little story of how a business can build a good reputation. A couple of years ago, I came back from some main street shopping to discover a long scratch on my vehicle. Keyed most likely in my opinion. It was in a completely different town from where we were living at the time so I don’t think it was personal. I’m not that famous.
So after chatting with a buddy, he recommended a body shop to get the scratch repaired. He said they do excellent work and are good people to deal with. I called them up, they got me right in, and it was done in about 15-20 minutes. The owner took me back to my vehicle to take a look and I honestly couldn’t find a trace of a scratch. It buffed right out perfectly!
Ecstatic at how it turned out, I reached to grab my wallet to settle up. I asked how much the damage was and he said “come back when you have a real problem.” I was quite stunned because everybody charges nowadays don’t they? Even to have an engine code read at a dealership is like at least a hundred bucks.
Being very jacked about the owner’s kindness, I proceeded to spread the word on how great of place this body shop is to a lot of my friends and family. I know I drummed up a little business for them.
“Come back when you have a real problem.” Well it wasn’t long after when I did indeed have a real problem.
Reaping the Rewards of a Good Reputation
I remember sitting at work when my cell phone rang. Normally phones are primarily for texting these days so when I actually get a call from someone I know, it’s serious. It was Mrs. DS crying and trying to frantically explain how she was in an accident while she was stopped at a stop sign.
Apparently some dude forgot how to drive after a fresh layer of ice and snow as he was going way too fast for the conditions and plowed right into her. Thankfully nobody was hurt…..well except for our vehicle which was smucked up pretty good from the back.
So without hesitation, I called the same crew that took care of me so well earlier and gave them a real job. About $3,500 worth if I recall correctly, all paid by the other person’s insurance of course. And once again they did a great job with the repair work, earning more kudos from me.
They earned a lifelong customer by giving before asking, and establishing a good reputation with me.
It is no wonder why they are constantly busy and have several cars waiting in line to be fixed. Word travels fast when people hear of a reputable business.
Construct Your Own Rock Solid Reputation
Much like building a legacy, you don’t need to need to have a gazillion dollars to develop a good reputation. In fact, much of the time it is those who don’t have much money who seem to have better character. There are always exceptions of course.
If you are in business to rip people off or have a shady operation, you won’t be in business for long.
As Warren Buffett famously says, “It takes 20 years to build a reputation and 5 minutes to ruin it.” Here are some ways to build a reputation the right way.
1) Treat others with respect and be fair.
2) Go above and beyond, under promise and over deliver.
3) Keep your word.
4) Be loyal and faithful to your family and friends.
5) Help others in your community.
Translation- Don’t be a lying, backstabbing gossiper who cheats on their significant other and doesn’t give to others. Do what you say you will, go one step beyond, and don’t rip people off.
Got it? Good. Carry on and build yourself a solid reputation.