If you have a blog, chances are you a credible source of information and have been deemed an expert in your field. A common frustration among us bloggers is “how do I gain traffic to my blog?”
An observed problem: we aren’t persuasive enough.
Today we are going back to the basics: how to be persuasive in your message. My goal is to inspire you to try and change your writing style to answer this question visitors have on our sites:
Why Do I Care?
Winning people over can be so hard! Let’s look at the solutions in how we can accomplish this.
1. Understand your Audience
When establishing your purpose, you first need to understand what kind of audience you want to gain back to your blog. Hopefully, you aren’t receiving too many opposing trolls where their sole purpose in life is to ruffle tail feathers.
Benefits of a Neutral Audience:
One of the main goals of a blog should be to gain followers that are neutral on the subject and want to learn more about it. Maybe they don’t really understand dividends, “Umm. My financial advisor told me I should invest in some. But I wasn’t good at math and don’t know how to divide??!”
If you want to gain a network of non-financial newbies, tailor your message to remind them of your experience, expertise and be sincere. Everything that you have to offer is going to benefit them and change their life!
Where do we go when we want to find more information on a subject?
Search engines: Google (Pinterest).
What comes up? Social media (Twitter, Facebook). Blogs. And other forums.
What do I click on? Depends if I’m a guy or gal. (Seriously. Look at the users).
You need to make your presence known in these areas as a credible source so people will give click backs to you.
Question: Does your name indicate what you are about?
~ pause for self reflection of your own blog’s title.
~ extra white space to give you one more chance to really think about your own blog’s title.
~ last chance before moving on.
The Benefits of an Agreeable Audience:
If you are a part of a blogging community, you are already feeling their warmth. They comment on your blogs out of loyalty and support. But, they are already experts in your field too.
Here’s where you need to tailor your message to get them to think differently and leave them inspired. What can they learn from you that they don’t already know?
This is especially important if you are blogging anonymously. No one has access to your resume and can verify with your current or former places of employment you are actually a credible source. You have to be even more persuasive in your message that you know your shiz.
2. Take Ownership
Are you writing passive or active sentences?
WordPress, and most other blogging platforms, highlight passive sentences. Why is WordPress telling you passive sentences are bad? One – because they do not optimize your SEO. And two – they don’t tell me to act on something.
Did you know active sentences keep focus?
Active sentences are short.
Active sentences drive a point across faster.
Which brings me to my last point:
3. Don’t waste people’s time.
Ever look at the bounce rate on a blogger’s site? 1-3 minutes.
The average person, reads about 250-300 words per minute.
Are you writing 600-900 word posts?
If you can’t make your point and be persuasive to the reader in 1-3 minutes, in 600-900 words, you’ve likely lost them.
Current blog goal: gain a large following. Suggestion: if you are writing +2,000 word posts, break your points out into a series.
By not blowing your load in one 2,000 worded article, could get you 3 posts in 1 week! Then combine the 2,000 – 6,000 worded masterpieces for larger forum submissions that may have a higher word requirement.
Question, you are submitting your articles to forums other than your own to increase your following, correct?!!!!!11
The Key Points To Follow: Be Persuasive!
- Understand your audience & represent yourself clearly in social media and search engines
- Write active sentences
- Don’t waste people’s time
If utilized, today’s pointers will help you be a better communicator. And make people care about your purpose! Have I inspired you enough to be more persuasive in your writing style? If not, let me know!
FYI: If you are wondering what 600 – 900 words look like, this total post is 760! Cheers!