Happy Easter to everyone! Whether you are hosting or traveling this year, we hope all of the readers here get to enjoy quality family time as well!
If we are hosting Easter, along with the cleaning and the meal prep comes planning the fun for the kiddos. Of course we need to have an Easter egg hunt and dye some eggs to allow us to meet the family tradition requirements. Our little guy just brought home an egg filled with chocolate from a daycare hunt. It got me thinking about the candy industry during these massive sugar filled holidays.
Hottest Candy Selling Events
Last year, the week of Easter narrowly surpassed Halloween as the best selling candy week of the year in terms of net sales. Halloween does still hold the edge on the manufacturing side. This is a bit surprising to me but the thought process is that most buy chocolate and candies in bulk (aka cheap) to distribute for Halloween whereas more money is spent for premium candy and fancy packaging during Easter. It does make total sense that we would spend more on our family members than strangers that show up at the door. Americans bought $823 million in chocolate eggs, peeps, jelly beans, and other assorted goodies last year the week before Easter.
One would think that candy sales would be declining with America trying to be healthier. The opposite is actually true as US chocolate sales have risen 24% from 2009-2014 to reach $21 billion. It is expected to rise to $25 billion by 2019. While Americans are seemingly cutting down on the carbonated beverages, there appears to be a line drawn when it comes to candy. Nine out of ten dentists like this!
Top Chocolate Manufacturers
Another thing that surprises me is that out of the top ten chocolate companies, I have only heard of four of them. Mars being #1, Mondelez #2, Nestle #3, and my personal favorite Hershey coming in at #6. The other companies that I haven’t heard of are from other countries such as Italy, Japan, and Turkey. It’s not shocking to see why Nestle and Hershey are two of the best companies that a person can invest in. Hershey stock never seems to trade at a discount either much to my dismay. If only Mars Inc was a publicly traded company…….
Our Candy Consumption
We don’t purchase candy for our Easter Baskets. Throughout the year, we don’t buy too much on candy either. I will pick up the occasional Hershey bar and bag of licorice once in awhile. There is something addicting with that sugar especially after eating a meal that lures you back. Life is too short not to have the occasional treat. Do you, the readers, go all out on candy for Easter? Do you own shares of the chocolate giants? Thanks for reading and have a happy Easter!