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Basically, we are a husband/wife blogging duo and through our writing, we hope to inspire our readers to also develop their defined sight when it comes to Motivating Money Topics, Careers and Professional Development, and other Lifestyle/Teachable Moments.
Today, we are focusing on Blogging About Blogging but more specifically:
Pinterest Strategies That Have Driven +1,000 Page Views Per Day To Our Website
I know what you are thinking….Holy Mother of Pearl! Read on to find out what on earth we are doing…This post contains affiliate links. For Defined Sight’s full affiliate disclaimer click here.
Pinterest Strategies: What’s Working And Not Working
Before we get into what is currently working for us to drive traffic to our blog, let’s discuss what is not working (for me) for current Pinterest strategies.
Also – so you can stop wasting your time and doing them too if you like.
Faith In Big Group Boards = Gone
I know in Blogging 101 (is that a site? I don’t even know! If so, I missed their class.) they tell you to “Join as many group boards as you can under the sun!”
And so that’s what I did. I spent months and months requesting to join group boards, with my sales pitch. Who we are. What we do. Why we are awesome. What we will share. Blah blah blah.
I think group boards used to work fairly well back in the day for most people (Chasing Foxes anyone?)
Group boards work well, in my opinion, if other members pin from the group boards.
Big group boards don’t work so well when they become a dumping ground of scheduled pins from Boardbooster or Tailwind.
Your pins easily get shoved down to the bottom, buried and are dead on arrival.
However, I have had pins saved off of group boards that I pinned there long ago. I’m guessing mainly from Pinterest users searching for key words I may have used in the description or on the pin. But, this hasn’t happened very often. And not recently.
Faith In Small Group Boards = Rock On!
Small group boards with new bloggers actually are still working for the most part, in my opinion.
Because they are slower moving (your pin stays at the top longer) and everyone is honest and pins here and there when they get a chance.
Not sharing pins from group boards is a good way to get blocked and knocked out of a group board.
This happened to me once.
I thought the board was a 1:1 pin/share. Nope. 1:2 and I was blocked and booted off. How people have time to monitor this is beyond me but I guess that’s what virtual assistants are paid to do.
Since then, I mainly manually pin to group boards if I have time to avoid my butt getting voted off the island.
Owning A Group Board Has Its Advantages and Disadvantages
Owning a group board with a high virality rate and followers has its perks. If you set up your rules correctly (they have to request from you to be added, and also follow you), you can gain a fair amount of new followers on Pinterest this way.
The Unfollowers. However, sometimes after you add a new person to the group they unfollow you, yes, the board owner.
So, as a board owner you can have 3 options for those who do that:
- Take the aggressive approach and boot ’em off the board.
- The passive/aggressive approach and just delete their pins when they pin there.
- Or the really passive approach and not give a care what others do to your board on Pinterest.
I usually do #2. OOPS! #SorryNotSorry
Life Goals: eventually become popular enough and get to #3.
The Spammers. As a board owner, you also have to watch for people spamming the board (i.e. turning your board into a dumping ground, filling it with affiliate pins or whatever).
I’ve politely emailed people letting them know I’ve removed them from a board if they were pinning an insane amount of pins in a row (shoving everyone else’s to the bottom) and to let me know when they get a handle on their scheduler.
Here’s my template, tactful email if you would like to use it. It’s helped keep the peace and on good terms with other bloggers and even opens the door for more communication and getting to know people better:
I just want to touch base and let you know may want to check out your Pinning scheduler? I noticed this past week you are pinning about +30 pins in a row/day to the group board, “insert board name.”
The repetitive pinning has dropped the virality of this group board which can occur when there’s more pins being dumped on the board vs. being repinned.
I’m not sure if you are aware of the guidelines, but Pinterest may also flag your account as spam due to”repetitive or unwanted posts” Eeks! Don’t let that happen to you brah!
I’ve removed you as a collaborator from this board until your pinning/repinning schedule is adjusted. Just let me know – and I’ll be happy to add ya back! Thanks!
True Story: Your Account May Get Flagged As Spam By Pinterest If You Repetitively Pin Over and Over The Same Image.
Spraying and praying. This is scheduling the same pin to go out to 100 or so group boards in 1 day. It works great for getting a lot of spam followers and not true/real people followers.
If you have a business account, and it’s switched over to the latest Pinterest update, it’s totally easy (and fun to creep if you have time) to see who is using “spraying and praying” as their current Pinterest strategies.
I try to make sure I do not have any same pins, pinning on the same day. If all your pins are the same image floating across the top of your account, chances are board owners (even tailwind or boardbooster tribe admin members) maybe will not let you in because it doesn’t look like you are sharing any one’s pins.
Example, here’s my board cover and I’ve flagged where I’ve pinned two of my own in a row today…not too horrible, but it would look better if I had all different images from mine and other sources:
It’s not the amount of Followers you have, it’s the Viewers you are reaching.
Wait what? I thought Pinterest is a popularity contest…the more followers I have = the better right?
Yes and no.
Before, I used to think I needed a 100K followers on Pinterest like the really successful people out there.
And I think this used to be the case. Such as when a person with a +100K followers on Pinterest saved my pin, our traffic could feel the pulse from their followers additional saves.
This worked from about November 2017 – February/March 2018 (I’ve only been on Pinterest since November….soooo…this is showing really how much I know. #Don’tBlameTheNewbieBrah).
However, now when someone with a +100K following saves my pin, we feel nothing in traffic from Pinterest.
I believe Pinterest changed it’s algorithms and is choosing differently how it features it’s pins in the home feeds section. From me
creeping, studying others’ successful Pinterest strategies, I can see those who have only a couple hundred followers, yet have a monthly viewer reach in millions.
Example of the number of followers vs. monthly viewer reach:
Saweet! I’m up to 600 followers! But the number I’m more jacked about – is my monthly viewers. In an insane, short amount of time (since March 2018) this has gone from 96K to 370K.
I credit the monthly viewers increase to a few things:
- Viral Pins
- Tailwind Tribes
- Boardbooster Looping Feature
- A few good group boards
The Lowdown On Tailwind – What I Like And What’s Meh For Me
This is mainly what I use for sharing other people’s pins in Tailwind tribes. Overall, I don’t use it much for my own. I manually pin to my personal boards, and use the looping feature of Boardbooster to float it back up to the board.
Tailwind is also a great place for setting up your massive board lists (where folks can spray and pray).
I don’t really like floating repetitive content on Pinterest and coming off as spammy, so I don’t use this feature much for my own pins. If I am going to be gone for a week or so, I do use it but try and make sure to manually pin when I see my pin has been pinned to a group board.
I have a love/hate relationship with Tailwind Tribes. Such as, I love it when people schedule my pins! I don’t love it when someone bombs the tribe and uploads about 30 of their pins at once and so, there’s a risk your pins will get pushed to the bottom.
Have ugly, square pins? Yeah, people might pass over that.
With my Tailwind plan, I was maxed out at being in 10 tribes, and 80 submissions to the tribe per month, which is about $10/month. The downside – I can’t join any other tribe without leaving my current tribes. And when I leave, all my pins go away from that tribe as well.
And so in tribes that I once loved, I’d like to be able to leave or pause my status if a member is spamming the tribe.
Current Tailwind Plan
I decided to purchase the next power up, Tribes Max, which is now unlimited tribe membership and 200 submissions/month to tribes. I am liking this a lot better as when I’m in a tribe, I can clearly see if someone is spamming it. If this happens, I find somewhere else to lay my Pinterest eggs and hope they are saved by other tribemates and hatch all over.
It may seem expensive ($20/month if you sign up for the year plan) but, one can prioritize their life. For example, we don’t have any expensive hobbies or habits, I gave up timewasters, I sell miscellaneous items when I declutter my home, I do most DIY and cleaning projects myself, we budget every penny and we have the overall attitude if you want to play – you have to pay.
If you haven’t tried Tailwind yet, you should! You can sign up right here and get a free month of Tailwind Plus which includes unlimited scheduling, 5 tailwind tribes and 30 tribe submissions/month. I will also receive a small commission if you sign up using my affiliate link.
(Thank you in advance for helping support this blog!).
Not gonna lie, I’m also a HUGE fan of Tailwind stats. I like to look at the virality in Board Insights for all the group boards I’m in as well as my personal boards. The Pin inspector also helps me follow which pins have been successfully pinning out of boards.
Here’s a couple of my pins that brought +1,000 page views/day to our site for a couple weeks. Notice the time stamp on when I originally pinned them. I read somewhere that Pinterest favors “the early bird gets the worm” and so I have all my personal pins scheduled to loop between 11pm and 2am.
The Lowdown On Boardbooster – What I Like And What’s Meh For Me
Sorry, but I have not used this feature in Boardbooster as I manually pin most of my personal pins and I use Tailwind as my scheduler for other people’s pins and so I don’t have any yays or nays about it.
Feel free to offer yours below in the comments!
Boardbooster also has tribes which, does work for guaranteed saves. Tribemates are forced to share one or two pins of yours per day out of the allowable group of pins you have uploaded to the tribe.
Another perk is you can pause your tribe status. So you can choose to only share pins on maybe a weekend and not every day of the week.
You also have to share theirs and have no choice on what you are pinning. However, you can flag if it’s off content with the tribe or not within tribe rules.
Slightly funny side story – I had all of my pins flagged and booted out of a tribe once…because I confused it with the rules of another tribe and uploaded the wrong pins. Ooops – newbie error and I felt like a huge idiot. I also accidentally voted no on person joining the group that a huge following. Doh!
Be careful where you are clicking and make sure your content is correct with the tribes rules when you upload it!
So, Boardbooster tribes is great for guaranteed saves, but, it would be better if people weren’t auto-saving your pins to a huge group board that’s a dumping ground with a low virality score.
I know. That’s happening. And annoying as all get out.
So, I’m debating whether or not I want to continue with Boardbooster tribes as I do see many people dumping them off into huge group boards and not their personal boards.
The looping feature of Boardbooster is my main reason for using Boardbooster. I credit looping to how it floated this pin up, to my personal Fitness board, and somehow the Pinterest Gods graced it in home feeds and drove +1,000 page views to our site for two weeks. It was being saved by strangers (not my followers) and it was #Epic.
And then the same thing happened again with this pin, also looped on my personal board and saved by strangers, not my followers.
Boardbooster costs a penny a pin. I have my account set up for $5.00/month and so I’m looping about 9 personal pins a day on my boards and sharing 6 pins per month from the tribes.
If you would like to sign up for Boardbooster, feel free to use my link for Boardbooster and I will also receive a $5 credit if you sign up! (Thank you in advance!).
Now Give Me MORE Pinterest Strategies That Will Get Me Viral Pins!
Square, Tall or Giraffe Pins – What Shall I Do?!
Most group boards and both Tailwind and Pinterest tribes require long, vertical pins (at least 735 x 1102). Visually, tall pins are also sexier than square pins and so, people may be more apt to save these pins.
However, Pinterest (in my opinion) is restricting those if you take up too much real estate (think about it, it’s a massive data platform). I believe they are encouraging you to use square pins, or a 2:3 ratio (example 600 x 900) so they won’t get cut off.
Below is a screenshot of some of my pins (circled in red) that are too long in Pinterest’s eyes (I think I went 1,500 on these or even 2,000), and so they are getting cut off.
The pretty pins highlighted in yellow are from Finsavvy Panda and HP @ Full-Time Dollars who have a strong Pinterest game and their pins, I’m guessing, are not giraffe length since they are not cut off like mine:
Oops, Size Does Matter
As far as viral pins, since Pinterst’s last update I have had pins that were 735 x 1102, 600 x 900, and 735 x 1,500 all go viral.
Before Pinterest’s update, I did have pins that were 800 x 2,000 go viral (like the Shine Bright like a diamond pin pictured above), but not since.
I do make square pins (my affiliate links to amazon.com like on this personal board) and these have been saved by some people on Pinterest. We’ve only had 1 amazon affiliate sale totaling about $40 so I’m not exactly killing it in the affiliate marketing department.
Delete Underperforming Pins?
I know. It’s so hard but if I look at my pin, and it hasn’t gotten any repins after a few month, it’s time to trashcan it. I have a long ways to go in cleaning up some of my boards, but boards that I have cleaned up are better performers than those that I haven’t.
What Should I Pin of Others?
Any content that’s related to what you blog about.
I don’t really blog about food, so I shouldn’t have food boards. But – it’s so hard to resist those recipe pins! And so I have a food and a frugal eating board (we love saving money!)
So, set up boards, with specific titles and descriptions, and save pins related to the purpose of the board.
It’s that easy.
Create A Personable, Pinterest Friendly Profile
I used to have our Defined Sight logo as my image, but realized I likely looked like spam or “too businessy.” People are more apt to follow real people (not businesses) and so away our logo went and I tossed in a personal pic. If you are a single dude, put a pic with you and your sister, cat, cute dog, mom or borrow a free pic of a family with kids off of Pexels.
Sad but true, many Pinterest users are women and are more apt to follow couples, families or other women and not single dudes.
Be sure to update your title and description with what you blog about and what kind of content you will be sharing on Pinterest! I play around with mine and update ours every now and then depending on which key words may be more trending at the time.
Pinterest Is A Visual Search Tool
What the heck does that mean? It means that if people are searching for the word earth, the picture of the earth is going to come up likely before my awesome earthing article pin that contains the word earth. (Doh).
However, if someone was searching for long, blonde hair, my pin would likely come up. It’s a strategy in how you can get your image to match your key words about your article so your pin is searched for by others and found. Key words in the description help, but, I don’t know if it’s favored as much as the visual picture now since Pinterest’s last update.
~ Information that would have totally been good to know before I created over 300 personal pins for Pinterest in Canva…
Pin Stealing Is A Real Issue
Downside of having a decent Pinterest game, you become the target of pin stealing.
Even if your website name is on your Pin, people still save the image from Pinterest (like to their computer), then re-upload it to Pinterest but change the website link to their spam site.
I’m sure even hackers have a way of doing this easily with coding and programming.
Here’s a spam person on Pinterest who is redirecting a lot of blogger’s pins to his affiliate sign up link for his website.
I contacted him, the website, blocked him on Pinterest, and reported him on Pinterest, but it takes awhile for them to do anything. I see about 1 person/week like this who is redirecting other people’s pins to their spam website:
Example pin from Arts and Budgets.com but this user has it redirecting the pin to their spam site.
Don’t Forget To Make Rich Pins And Create A Pinterest Business Account!
Make sure your Pinterest account is flipped over to a Business Account and enable rich pins (it will help you look legit and not spammy).
I’ve only created the rich article pins, but those who have rich recipe pins look pretty dang cool in my opinion.
For rich article pins, the Meta Description from your blog post will show at the top of your pin, and the alt text description will show at the bottom of the pin.
Example Blog Post Meta Description:
Location of Alternative Text In Blog Post Image:
Fill in the Alternative Text of the images on your blog post with key words and this will auto populate to the Pinterest description when it’s saved from your website.
Hashtags are allowable now in Pinterest and encouraged. Some group boards and tribes aren’t updated with the rules yet and don’t allow hashtags. Follow rules!
Where this shows up in Pinterest if you have a Business Account and Enable Rich Pins:
The Summary Of My Current Pinterest Strategies That Have Driven Up To +1,000 Page Views/Day To Defined Sight:
- Tall pins are visually appealing and more people in group boards, Tailwind and Boardbooster tribes may save them.
- Pinterest may cut off too tall of pins and is favoring shorter pins (in my opinion).
- Pinterest is a visual search engine; try and match your image up with your key words if you can.
- Make sure you have a Pinterest Business Account, enable rich pins, make a Pinterest friendly profile and block & report pin stealing jerks.
- Sign up for Tailwind and get access to unlimited tribes to increase your reach and monthly viewers. Also use it as a scheduler for others’ pins.
- Sign up for Boardbooster and reap the benefits of looping pins to your personal boards which also increases the virality of your boards & help keep your pins alive.
- Early bird gets the worm; start scheduling pins in the wee hours of the morning and see if Pinterest will feature you in the Home Feeds.
- Manually pin to group boards that aren’t bombarded. Here’s 2 awesome group boards to join (shameless plug for the 2 I’m an owner of):
- Don’t spray and pray repetitive pins all over Pinterest in the same day to avoid being flagged as spam or gaining a lot of spam followers.
- Be strategic in your pin game and read Pinterest and Tailwind articles when they come out with updates!
What’s worked for you to help drive traffic to your blog?
Comment below or shoot me an email! We would love to hear from you!
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